rebranding: sundaes & cones

Exploration of Branding through an existing restaurant // Identity Design

Instructor:  Chelsea Atwell

This project was created for ‘Topics: Branding” course taken in 2018. This class delved into the design process that is needed to create a complete brand system, from the mood boards to logo design and visual assets creation. This project goal was to rebrand an existing restaurants from the ground up.

Sundaes & Cones is an ice cream parlour in the East Village that offers both classic American and novelty Asian inspired flavours. After creating a new brand strategy and defining their brand personality (honest, creative and playful). The designing of the logo and assets was based on these insights and new creative direction. The brand applications go from using the typographic pattern on their waffle cones to rethinking the store’s floor plan.