pechá tea

Exploration of Luxury through packaging // Branding & Packaging Design

Instructor: Michelle Nahum-Albright

This project was created for ‘Packaging Design’(2019), this class focused in the design process for the graphics and development of packages. Pechá stands for the combination of peach, the main flavour of this tea brand, and the romanisation of the Chinese word for tea: 茶 (cha). This brand’s flavours are inspired by tropical alcoholic drinks (daiquiris, mojitos, margaritas, etc) and hopes to give the consumer an easy way to enjoy and make these drinks. Each SKU has been uniquely design so they are recognisable and easy to differentiate between each flavour or category.